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“In the past, I’ve felt brand designers were just ‘ticking’ boxes with the initial brief, but with you, you took the time to fully understand me and the customers I want to attract. You carefully considered all aspects of my branding and the way to reach my ideal customers through my brand”. – Visible by […]

Why rebranding is important when your ideal client has changed (+ Case Study)

May 25, 2021

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The why and the how If you run a product or service-based business, you’ve probably heard (or been told!) that you need to know exactly who you’re targeting your marketing activities at. While this is both true and important, lots of clients come to me completely bogged down by some of the activities they’ve come […]

The Truth About Ideal Clients

Apr 14, 2021

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“Sarah intrinsically knows how to communicate a brand’s message to high-end clients – they now know my business offers an elite service as soon as they see my presence both online and offline.” – Hayley Jones Running a business is all about evolving, changing and developing. There’s something quite special about stepping back and seeing […]

High-End Brand Transformation: Hayley Elizabeth Cake Design

Feb 24, 2021

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Making the decision to become a luxury brand can be an exciting milestone for your business, however it is also a complex one. If it were as simple as raising your prices, or just calling yourself “luxury”, everybody would make the shift and start enjoying the benefits of what can be a brilliantly lucrative market.  […]

Ways to make your brand worthy of a premium price point

Feb 8, 2021

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Hunter’s rebrand was the perfect example of elevating visuals to reach a higher end client, while raising your prices and getting noticed (and not forgotten). Along with a

High-End Brand Transformation: Hunter Hennes Photography

Jan 31, 2021

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In an online world dominated by visual content, never has investing in a strong brand identity been more important. In the luxury sector, the pressure to look the part is even greater still, with competition fierce and high-end consumers more discerning than ever. If you’ve been considering that 2021 might be the time to finally […]

5 ways professional luxury brand design can elevate your high-end business

Jan 21, 2021

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Mindset is hugely important when it comes to any successful business, particularly when you are a high-end brand. But before we dive straight into the luxury mindset, let’s talk about what exactly is a high-end brand? A luxury brand is based around a higher level of quality, craftsmanship, time and reputation. Long story short; it […]

What you need to know about the role of mindset in building a luxury brand

Dec 27, 2020

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Making strategic partnerships through your business can lead to huge brand growth and more high-end clients – if you make the right moves. Fact. Let me show you how… 1. Reach a bigger audience Collaborating with a bigger brand or publication that is aligned with your business and shares the same target market means you […]

How To Get More High-End Clients Through Brand Collaborations

Dec 21, 2020

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In this day and age, digital marketing is the biggest contender when it comes to showcasing your brand, but that doesn’t mean that printed media is dead. In fact,

How Luxury Print Materials Can Help You Gain High-End Clients

Dec 10, 2020

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Lately, I’ve been contemplating the meaning of the word “pretty”. I’ve been discussing with clients and other industry creatives whether or not…

Is luxury branding suitable for your business? (+ new wellness brand launch)

May 8, 2020

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