Let’s begin by explaining what luxury brand design is not. Luxury brand design is not just pretty aesthetics designed to make your business look pleasing to the eye. It’s not a shallow depiction of your brand that only focuses on the front cover of your narrative. It goes beyond sophisticated fonts, pretty colours and polished […]

How can I make my brand more luxurious? Is this a question you’ve been asking yourself lately? Don’t worry, you’re not alone. So many brands want that prestigious edge so they can charge the prices they know they are worth. But here’s the thing, people will only pay a premium for…

Looking back on 2021, I feel incredibly proud of what has been achieved at Sarah Shuttle, a creative luxury branding studio working with clients worldwide. 2021 was an incredible year! On a personal note, I’m very lucky to have worked with some of the best clients, on the most amazing projects all whilst turning my […]

The mistakes people make by jumping into their brand visuals, mistakes that are detrimental in building a successful brand. When it comes to the branding design process many business owners jump in head-first. Such businesses solely focus on the visuals, without really thinking about the Who, What, Why and How. Branding is so much more […]

In the spring of 2021, I started working with Katherine, Director and Jewellery Designer at Anne-Marie Designs. Anne-Marie Designs is a luxury women’s accessory brand that specialises in hand-crafted heirlooms for everyday and bridal looks. These beautiful accessories are inspired by florals, fine art and timeless design. The problem was that their visual brand identity […]

The Know, Like, Trust principle is one of the fundamental laws of business. As the saying goes, people do business with people whom they know, like and trust. These three simple and very effective strategies play a large role in the success of any business. With this in mind let’s review how the Know Like […]

Today I’m going to share the 3C’s that are key to luxury brand success! So, let’s dive deep into my Top 3 Tips on How To Book High-End Clients. Are you ready to consistently month-by-month book high-end clients, clients you once only dreamt of? With only THREE factors, what I like to call the 3C’s […]

“In the past, I’ve felt brand designers were just ‘ticking’ boxes with the initial brief, but with you, you took the time to fully understand me and the customers I want to attract. You carefully considered all aspects of my branding and the way to reach my ideal customers through my brand”. – Visible by […]

The why and the how If you run a product or service-based business, you’ve probably heard (or been told!) that you need to know exactly who you’re targeting your marketing activities at. While this is both true and important, lots of clients come to me completely bogged down by some of the activities they’ve come […]

“Sarah intrinsically knows how to communicate a brand’s message to high-end clients – they now know my business offers an elite service as soon as they see my presence both online and offline.” – Hayley Jones Running a business is all about evolving, changing and developing. There’s something quite special about stepping back and seeing […]