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Luxury Branding Case Study: Anne-Marie Designs

I’m really excited to share this blog post with you today as this case study is one of my proudest branding achievements. This not only elevated but transformed an incredible brand and business. Anne-Marie Designs is a luxury women’s accessory brand that specialises in hand-crafted heirlooms for everyday and bridal looks. These beautiful accessories are inspired by florals, fine art and timeless design. 

I started working with Katherine, Director and Jewellery Designer at Anne-Marie Designs, in the Spring of 2021. Katherine was looking to create a visual brand identity that not only reflected the high-end quality of products but also the level of detail in the artistry involved. Each piece is perfectly hand-crafted and the designs are simply exquisite. Previously, Anne-Marie Designs lacked any branding and Katherine felt there was a large disconnect in her business. Katherine dreamt of creating a brand that truly reflected the quality of Anne-Marie Designs. 

When creating a logo and other branding visuals it’s important to stay true to yourself. Your brand image should attract and talk to your ideal audience but also represent you. Anne-Marie Designs jewellery pieces are heavily inspired by florals. Therefore, it was only natural to include this within the branding. Initially, we discussed the mission of Anne-Marie Designs, Katherine’s values and beliefs both professionally and personally and the overall business goals. It became apparent that Katherine was very passionate and inspired by fine art, renaissance and romance. 

This beautiful brand design involved elements created digitally by hand, from floral sketches to the paint wash pattern, in ProCreate with one of my favourite tools, the Apple Pencil. This design perfectly sums up the artistry of Anne-Marie Designs and is truly unique to the brand. Different brushes and strokes were used for each design, creating a truly unique and bespoke offering. Each hand-sketched floral element creates a feminine and elegant feel, two words that Katherine felt represented when designing her business which was originally outlined in the brief. Each design was hand-sketched with lots of unique and intricate pieces adding to the brand’s final look. 

Anne Marie Design now truly gives a unique and elevated brand identity. Anne Marie Design has since been featured in Vogue, Vanity Fair, Harpers Bazaar and other high-profile publications all across the world. 

“If you are looking for a branding specialist, someone who will hear you, someone who will see you, someone who is so much more than you could imagine, well then Sarah is your girl.”

Katherine is now proud that her brand reflects a high profile and her branding is a true representative of the luxury product offering of her beautiful artistic hand-crafted jewellery pieces. As a business owner and female entrepreneur in a very crowded market, Katherine’s confidence has grown from strength to strength; she now feels proud of her luxury brand and is keen to get it out there. Here at Sarah Shuttle Creative, I’m so excited to see what the future brings. 


“You really outdid yourself with Anne Marie Designs branding. I could just cry all over again!” 

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