...and takes you beyond what you ever dreamed possible.
Doubled their waitlist
WELL EMBROIDERED
Doubled their bookings
A FINISHING TOUCH
Tripled annual revenue
CHELSEA MCBRIEN
Consistent £10k+ months
kerry curl coaching
40% increase in sales
THE SILK STUDIO
200% price increases
HYB LUXURY MARKETING
Doubled their waitlist
WELL EMBROIDERED
Doubled their bookings
A FINISHING TOUCH
Tripled annual revenue
CHELSEA MCBRIEN
Consistent £10k+ months
kerry curl coaching
40% increase in sales
THE SILK STUDIO
200% price increases
HYB LUXURY MARKETING
Crafted by a boutique studio blending strategy, artistry and emotional intelligence.
Not because you lacked vision. You’ve got a tonne of that as a talented founder and creative business owner, I know.
You never believed your brand could look — and feel — this good.
But because somewhere along the way, your branding stopped keeping up with you.
...the emotion behind your work, but no brand identity has ever managed to truly reflect it.
Stunning visuals to position you at a luxury level? Sure, you can find thousands of brand designers waiting to make ‘beautiful’ brands.
But between me and you, simply opting for aesthetics is limiting the power of what you could achieve.
You’ve been carrying a whole world in your head and heart —
the ideas, the highest standards...
Working with clients internationally, including the US, at home in England and next door in Europe.
(see also: a little geeky, lover of lounge wear & adding ‘just one more’ scented candle to cart.)
Hi, I’m Sarah, independent luxury brand designer.
Here’s what I know after more than a decade in the luxury branding world:
Your brand doesn’t just need to catch up with your excellence — it needs to fully reflect the true essence and depth of what you do.
personality, emotional alignment, and connection.
Because the brands that stop people in their tracks (you know the ones that feel effortless yet elevated) are built on
This is where your brand shifts tiers overnight.
Branding like this is warm, genuine luxury — never icy, excluding, or “you-can’t-sit-with-us”. It draws the right people in naturally, while positioning your brand as a confident, visionary presence in its space.
And when that connection is felt, the real receipts land: Condé Nast emails land, sales double, higher-calibre clients enquire. (Yes, these are real client results.)
“What you created is beyond anything I ever could have dreamed up on my own. It feels like you reached into my brain and heart and translated everything I care about into something visually stunning and deeply intentional.
Every time I look at my brand, I get emotional because I finally feel SEEN. You didn’t just build a brand - you built a visual home for everything I’m creating in the world.”
CHELSEA, BTO EVENTS
“It’s elevated, luxurious, emotional, warm, modern, and absolutely unmistakably me.”
Luxury brand & WEBSITE design for a wedding planner in the US.
With a soft spot for pretty things, old stories, history documentaries and anything filed under cat.
For over a decade, I’ve partnered with creative, lifestyle-led founders to build high-end brands that hold their depth, essence and story. The kind your favourite marketing coach might call “transformational” (and yes, the receipts are real), though for me, it goes deeper than metrics.
My clients may be industry-leading luxury service providers: wedding pros, event planners, photographers, makeup artists, florists, but first, they’re people. With nuance. Meaning. Soul.
My work is about seeing that instinctively, hearing it fully, and shaping it into a brand that feels true.
A brand that creates an inner shift — the kind that becomes a catalyst for everything that follows.
Meet Sarah Shuttle.
Luxury brand designer for founders & entrepreneurs in the UK, US & worldwide.
Ok, so now for the ‘formal’ introduction...
WITH CLIENTS FEATURED IN
AND MORE
TAKE A PEEK INSIDE
My Portfolio
"She literally is the Hermes handbag of brand design, the best of the best."
Finding a luxury brand designer starts with genuine resonance. A feeling that you can’t write down. Do you like — love — what you see?
- Belle Lumiere PhotogRaphy
"I raised my prices 110%, and I made my investment back within a few weeks!"
- Kerry Curl Coaching
"My brand has gone from dull to divine, and my new website is nothing short of breathtaking."
- THE MADDISON EDIT
“Sarah has an extraordinary ability to translate vision into visuals. Sarah didn’t just design for us; she helped shape the visual language of our brand in a way that will resonate for years to come. A true creative partner and a rare talent.”
SONIA SINGH, SONELA
”She is thoughtful, timely, and truly gifted at building brands that stand out and stay true to their story.”
Brand design for a luxury skincare brand in the US
My studio notes
LUXURY BRANDING EMAIL NEWSLETTER
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Discover brand insights, beautiful things that have caught my eye, history tangents, and the occasional cat cameo. From one creative soul to another.
