I’m Sarah Shuttle, a luxury brand designer based in England, and a firm believer that beauty means more when it has depth.
Before I found my place in branding, I thought my future might be in poetry or books. I’ve always been drawn to stories; the ones that connect, move, and endure. So when I discovered branding could combine storytelling, strategy, and aesthetics, I knew I’d found my medium.
Today, I help ambitious founders like you turn the heart of your story into a refined, resonant brand identity. Because luxury branding isn’t just about what looks good: it’s about what feels true.
My process blends strategy, psychology, and artistry: a balance of logic and intuition that allows me to design with purpose as well as beauty.
I read people deeply. I ask the questions others skip. And I translate what I uncover into a visual identity that feels unmistakably you; elevated, meaningful, and enduring.
The result? Branding that not only attracts high-level clients but reflects the very essence of your work.
SHEER SKIN CLINIC
“Choosing to work with Sarah means partnering with a creative mind that not only possesses exceptional talent, but also goes the extra mile to understand your brand visions. It’s magic!”
I’m a brand designer, yes, but also a cat fanatic, history geek, and unapologetic magpie for beautiful things. (If there’s an expensive option, I’ll somehow find it... aesthetics are my weakness and my superpower.)
I love the connection between the past and the present: walking through historical sites, imagining the stories that came before. That sense of timeless beauty and meaning runs through everything I create.
And while I believe luxury should always feel elevated, it should also feel human. Warm. Approachable.
Because the most powerful brands don’t just impress: they connect.
Whether you’re in the UK, US, Europe, or beyond, I bring the same attention to detail, creativity, and strategy to every brand I shape. My goal is to create a luxurious, distinctive identity that reflects your business and connects with the clients you’re meant to serve.
True elegant, luxury branding isn’t cold perfection; it’s warmth, individuality, and integrity.
A brand should make you feel proud, confident, and ready to show up fully.
Luxury isn’t about pushing people out, it's about drawing the right people in.
Because when your brand feels aligned, it doesn’t just look beautiful. It works.