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Instagram is essentially a shop window for your business and the better it looks, the more interactions you’ll gain – whether that’s likes, followers or bio click-throughs. A portfolio of your work, a carefully considered Instagram aesthetic will grab attention immediately and that’s exactly what you want. 

3 Tips for a Beautiful Instagram Grid (3 tools to help you create it)

Mar 7, 2020

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Let’s talk mood boards. You may have spotted some of my work across my blog and social media, whether that’s for my own brand or for client work, and I believe that they are an essential tool when creating consistency and cohesiveness within a brand. If you’re wondering what mood board or inspiration board actually […]

Why a Mood Board is Critical When Creating a Consistent Brand

Feb 18, 2020

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As a luxury web designer, over the years I’ve learnt a lot about web design and the instant results clients expect from a rebrand. When you’re rebranding and updating your web design there’s a huge amount to consider…

What to Expect From a Rebrand (And What NOT to Expect)

Branding tips, rebranding advice, desk inspiration, brand photoshoot ideas, working hand shots

Feb 16, 2020

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Why are styled shoots becoming increasingly popular? Above all, there’s no point waiting for the ‘ideal’ wedding to fall into your lap. A styled shoot offers you the opportunity to really showcase your potential and build your portfolio. Furthermore, it captures the essence of your brand and appeals to couples that you really want to […]

Behind the Scenes of our Modern Luxe Deco Editorial

Nov 21, 2019

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The confidence from a high-end rebrand that is completely aligned with your brand direction, goals and values is exhilarating and powerful. 

3 things to do from the start to ensure the best results from your re-brand

Mood board with pantone colour palette swatches, inspiration for feminine branding

Nov 3, 2019

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Delve into the design archives with a look at my former Orla brand, featuring elegant, chic style and a palette of black, grey and shades of muted pink tones…

The Design Archives Vol. 1 – Feminine Branding & Web Design

Luxury brand packaging design with foil logo | Luxury box brand packaging for wedding business | Discover more luxury branding design ideas | foil logo | print materials branding | feminine branding identity | luxury branding identity | box design luxury | luxury brand packaging | wedding business gift box | branded gift boxes wedding business | wedding planner box ideas | luxury logo design | luxury logo branding

Sep 30, 2019

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What could be more exciting than a new collection? Whether it be dresses, jewellery, accessories, cakes for a seasonal lookbook – the list goes on – it is a chance to…

4 things to consider when shooting a new design or dress collection

Fine art styled shoot, fine art wedding dress, fine art brand campaign, fine art editorial, fine art bridal shoot, blue wedding shoot, editorial styling, Ailsa Munro, fine art bouquet, blue and white wedding flowers, blue bridal bouquet

Sep 10, 2019

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Branding is in the stories you tell, your messaging, client appointments, the customer journey, your products packaging as well as your appearance in your store, office or online. When you’re building a high-end brand, infusing luxury into every aspect of this is key to success. To me, Emmy London is the epitome of luxury style […]

How to build a luxury brand: Emmy London Feature

Aug 23, 2019

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Confetti & Silk are a team of luxury wedding videographers who were looking to attract clients with bigger budgets. As an all-male team, it was important to them that it wasn’t overly feminine, but we needed to make sure it still appealed to their target market which was female – statistics show brides usually do […]

Confetti & Silk: Brand & Web Launch

Confetti & Silk

Aug 13, 2019

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I’m delighted to share the branding and website design for luxury cake designer Lindsay Pemberton. Specialising in fine sugar art and patisserie, Lindsay needed a visual brand identity that captured the impeccable, elegant style of…

Lindsay Pemberton: Brand Launch

Bespoke business branding and custom website design for Lindsay Pemberton by Sarah Shuttle. Brand styling, brand design, Feminine branding, feminine web design, luxury branding, luxury web design, website design, bespoke website, custom Wordpress website, female entrepreneur, wedding professional, wedding business branding

Jul 14, 2019







Brand Strategy & Styling for Luxury Businesses


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