With over 26 million users across the world, Instagram is one of the most popular social media platforms amongst businesses and for personal profiles, with more and more accounts opting for a beautifully curated grid with a themed aesthetic. As a luxury web designer, I’m here to explain the importance of a beautiful Instagram and how it will benefit your brand.
Instagram is essentially a shop window for your business and the better it looks, the more interactions you’ll gain – whether that’s likes, followers or bio click-throughs. A portfolio of your work, a carefully considered Instagram aesthetic will grab attention immediately and that’s exactly what you want.
But how can you create a beautiful Instagram feed? It’s not as easy as you may think and it does take some effort, but you’ll certainly reap the rewards if you put the hard work in. Your grid needs to be consistent and cohesive with your brand – does it match your website and the rest of your social media profiles? You want your Instagram to work hand in hand with the rest of your brand. If it looks disconnected from your website, users will get confused and it will halt any further interaction with your business. Once you’ve found your theme, you need to commit to it to create a branding platform that works for you and your business. If potential clients and customers have found you through your Instagram before they discover your website, it acts as a doorway and will determine whether or not they take the next step. Therefore, it’s absolutely vital that your Instagram is inviting.
A lot of your Instagram aesthetic relies on visual planning and professional photography. If you’re unable to commit to regular branding shoots or product photography, do your research and learn how to take pictures and find out about some of the best editing tools out there. Ensure your images are edited using the same software and filters to maintain fluidity throughout your feed and to continue the theme and feel of your page.
Although curating a beautiful Instagram can be a time-consuming task, there are many efficient and easy-to-use scheduling platforms that will make the job a whole lot easier, from Plann to Later, Hootsuite to Tailwind. Put aside a few hours every week to really consider the visuals that you’ll using and how you want them to look on the grid, then schedule them via an app so you don’t have to think about it later on in the month.
When scheduling your Instagram content, really consider whether or not your planned grid achieves the feel you want it to. Does it reflect your brand colours? Is it an accurate representation of your business? The more effort you put into creating an aesthetically pleasing Instagram feed, the more your followers will appreciate it. Plus, it’s a chance to get creative so make sure you enjoy and embrace it. That way, it won’t become a chore. A beautiful Instagram does encourage new followers as it gives them a reason to stay. Moreover, it offers a branding opportunity for your business through visual appeal and storytelling.
If you’d like to find out more about my services as a brand and editorial stylist, get in touch here.