Right now is a great opportunity to review any of your brand visuals. Many businesses, especially service based businesses increase prices at the start of a new season and this is a great opportunity to update proposals with any new services, portfolio, photography and client testimonials. Why Your Proposal Is More Important Than Ever With […]

Words will never be able to convey that euphoric feeling you experience when you finally get the luxury brand design that reflects your elite business. It’s a blend of emotions because you can’t put your finger on what was off with your design before, you just knew it was wrong. You never realised that the […]

You’ve got a top-quality product or service and you’re ready to start branding yourself, but how do you make your luxury brand stand out from the competition? That is a great question because the luxury market is a fiercely competitive field that is only going to get more saturated. A common issue is that these […]

Let’s begin by explaining what luxury brand design is not. Luxury brand design is not just pretty aesthetics designed to make your business look pleasing to the eye. It’s not a shallow depiction of your brand that only focuses on the front cover of your narrative. It goes beyond sophisticated fonts, pretty colours and polished […]

How can I make my brand more luxurious? Is this a question you’ve been asking yourself lately? Don’t worry, you’re not alone. So many brands want that prestigious edge so they can charge the prices they know they are worth. But here’s the thing, people will only pay a premium for…

Looking back on 2021, I feel incredibly proud of what has been achieved at Sarah Shuttle, a creative luxury branding studio working with clients worldwide. 2021 was an incredible year! On a personal note, I’m very lucky to have worked with some of the best clients, on the most amazing projects all whilst turning my […]

The mistakes people make by jumping into their brand visuals, mistakes that are detrimental in building a successful brand. When it comes to the branding design process many business owners jump in head-first. Such businesses solely focus on the visuals, without really thinking about the Who, What, Why and How. Branding is so much more […]

I’m really excited to share this blog post with you today as this case study is one of my proudest branding achievements. This not only elevated but transformed an incredible brand and business. Anne-Marie Designs is a luxury women’s accessory brand that specialises in hand-crafted heirlooms for everyday and bridal looks. These beautiful accessories are […]

Creating your brand’s colour palette is one of the most important aspects of your branding process and overall marketing strategy. Your brand image forms one of the first impressions from potential customers and we all know that first impressions are everything. Colour is so much more than just a colour. Colours represent feelings, emotions and […]

The Know, Like, Trust principle is one of the fundamental laws of business. As the saying goes, people do business with people whom they know, like and trust. These three simple and very effective strategies play a large role in the success of any business. With this in mind let’s review how the Know Like […]