Lately, I’ve been contemplating the meaning of the word “pretty”. I’ve been discussing with clients and other industry creatives whether or not…

“Sarah understands how important it is that your branding needs to be right and 100% loved by you.” – Kerri Ashworth, Bridal Indulgence Boutique THE BRIEF After losing her love for her business during the Covid-19 pandemic, Kerri recognised that she needed to re-build her confidence in her brand again and with the plan to […]

The why and the how If you run a product or service-based business, you’ve probably heard (or been told!) that you need to know exactly who you’re targeting your marketing activities at. While this is both true and important, lots of clients come to me completely bogged down by some of the activities they’ve come […]

“Sarah intrinsically knows how to communicate a brand’s message to high-end clients – they now know my business offers an elite service as soon as they see my presence both online and offline.” – Hayley Jones Running a business is all about evolving, changing and developing. There’s something quite special about stepping back and seeing […]

Making the decision to become a luxury brand can be an exciting milestone for your business, however it is also a complex one. If it were as simple as raising your prices, or just calling yourself “luxury”, everybody would make the shift and start enjoying the benefits of what can be a brilliantly lucrative market.  […]

Hunter’s rebrand was the perfect example of elevating visuals to reach a higher end client, while raising your prices and getting noticed (and not forgotten). Along with a

In an online world dominated by visual content, never has investing in a strong brand identity been more important. In the luxury sector, the pressure to look the part is even greater still, with competition fierce and high-end consumers more discerning than ever. If you’ve been considering that 2021 might be the time to finally […]

There are certain markers that separate luxury brands from the mass market: evidence of craftmanship, attention to detail and sometimes even a sense of heritage – to name just a few. This means that when it comes to marketing your…

Mindset is hugely important when it comes to any successful business, particularly when you are a high-end brand. But before we dive straight into the luxury mindset, let’s talk about what exactly is a high-end brand? A luxury brand is based around a higher level of quality, craftsmanship, time and reputation. Long story short; it […]

Making strategic partnerships through your business can lead to huge brand growth and more high-end clients – if you make the right moves. Fact. Let me show you how… 1. Reach a bigger audience Collaborating with a bigger brand or publication that is aligned with your business and shares the same target market means you […]