The mistakes people make by jumping into their brand visuals, mistakes that are detrimental in building a successful brand. When it comes to the branding design process many business owners jump in head-first. Such businesses solely focus on the visuals, without really thinking about the Who, What, Why and How. Branding is so much more […]

I’m really excited to share this blog post with you today as this case study is one of my proudest branding achievements. This not only elevated but transformed an incredible brand and business. Anne-Marie Designs is a luxury women’s accessory brand that specialises in hand-crafted heirlooms for everyday and bridal looks. These beautiful accessories are […]

Creating your brand’s colour palette is one of the most important aspects of your branding process and overall marketing strategy. Your brand image forms one of the first impressions from potential customers and we all know that first impressions are everything. Colour is so much more than just a colour. Colours represent feelings, emotions and […]

The Know, Like, Trust principle is one of the fundamental laws of business. As the saying goes, people do business with people whom they know, like and trust. These three simple and very effective strategies play a large role in the success of any business. With this in mind let’s review how the Know Like […]

Today I’m going to share the 3C’s that are key to luxury brand success! So, let’s dive deep into my Top 3 Tips on How To Book High-End Clients. Are you ready to consistently month-by-month book high-end clients, clients you once only dreamt of? With only THREE factors, what I like to call the 3C’s […]

Well, this client case study is rather different to normal, as the client is me, Sarah Shuttle. One thing I’ve learnt over the time in this industry is that in order to build, grow and establish your business you very much have to work on your business instead of in your business.  My business and […]

“In the past, I’ve felt brand designers were just ‘ticking’ boxes with the initial brief, but with you, you took the time to fully understand me and the customers I want to attract. You carefully considered all aspects of my branding and the way to reach my ideal customers through my brand”. – Visible by […]

The why and the how If you run a product or service-based business, you’ve probably heard (or been told!) that you need to know exactly who you’re targeting your marketing activities at. While this is both true and important, lots of clients come to me completely bogged down by some of the activities they’ve come […]

“Sarah intrinsically knows how to communicate a brand’s message to high-end clients – they now know my business offers an elite service as soon as they see my presence both online and offline.” – Hayley Jones Running a business is all about evolving, changing and developing. There’s something quite special about stepping back and seeing […]

Making the decision to become a luxury brand can be an exciting milestone for your business, however it is also a complex one. If it were as simple as raising your prices, or just calling yourself “luxury”, everybody would make the shift and start enjoying the benefits of what can be a brilliantly lucrative market.  […]