Where every client’s unique value, exceptional work & luxury calibre is finally reflected.
These are my luxury brand and website design projects across the events, beauty, fashion, and lifestyle industries-for you to explore.
Each identity is bespoke, shaped through instinct, strategy, and emotional intelligence, and crafted to capture warmth, depth of story, and what makes each brand distinctly its own.
Black Tie Optional is a luxury event planning and design brand known for stylish, story-led weddings.
Their rebrand introduced a bold, contemporary identity that balances refinement with personality — positioning them clearly for discerning, style-conscious couples.
I loved working with Chelsea. Her dedication to bringing each couple’s unique story to life was a true reflection of the personalised, considered nature of luxury.
Oh, and Chelsea sent me her reaction video. It’s golden! You’ve got to watch it.
“Sarah approaches every single thing she touches with intention, artistry, and a level of care that’s honestly rare. She wasn’t just executing - she was thinking alongside me, anticipating needs, offering ideas, tailoring details, collaborating with my copywriter, and always showing up with enthusiasm and warmth. It felt like I had a true creative partner who cared about my business as deeply as I do.”
CHELSEA, BTO EVENTS
Here, luxury doesn’t have one look.
Brand, web & print
Brand & web
Brand & print
Brand, web & print
Brand & print
Brand & Web