BRAND | WEB

A Refined Rebrand Inspired by the Ionian Sea for A Destination Wedding Planner

Formerly known as Ithaki Weddings, Susan White Luxury Weddings needed a rebrand that reflected her evolution beyond a single island and into the wider Ionian region. We created a new name, visual identity and website that capture the understated elegance, serenity and natural beauty of the Greek islands. Soft blues and gentle neutrals mirror the Ionian sea, while the refined typography and elegant composition convey effortless luxury. The result is a timeless brand presence that feels both elevated and deeply authentic to Susan’s destination wedding planning experience.

"A million 'thank yous' are not enough! From my initial inquiry to the relaunch, Sarah was friendly, approachable, and professional. She immediately understood my brand's needs, demonstrating a true gift for instinctively knowing what was required. If you are considering a rebrand, do not hesitate to contact Sarah; she will elevate your brand to the next level. I can't wait to see where my rebrand takes me."

SUSAN WHITE

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Luxury brand designer Sarah Shuttle creates distinctive, high-end brand identities for creative entrepreneurs and premium businesses worldwide — serving clients across the UK, US, Europe, and beyond.