Varna Studios is a luxury wedding photography and videography brand based in London, working across the UK and internationally. Known for capturing visually striking, editorial-style celebrations, Varna has worked with renowned industry names such as Amie Bone and Bruce Russell.

This rebrand brings together timeless elegance and modern edge, with deep jewel, marine tones, a contemporary emblem, and layered brand elements that reflect the artistic, high-end nature of the studio’s work. The result is a brand identity as visually arresting and emotionally resonant as the images Varna creates.

BRAND | WEB

A refined rebrand for a global luxury wedding photographer

"Sarah is not only incredibly talented, but also one of the kindest, easiest people to work with! She helped shape a visual identity and direction that feel both elevated and deeply authentic. The whole process was smooth, thoughtful, and enjoyable.”

AURELIJUS, VARNA STUDIOS

From luxury visuals to global events...

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Luxury brand designer Sarah Shuttle creates distinctive, high-end brand identities for creative entrepreneurs and premium businesses worldwide — serving clients across the UK, US, Europe, and beyond.