BRAND DESIGN | WEB CREATIVE CONSULTING | PACKAGING DESIGN

Luxury brand identity for a modern clean beauty brand

Sonela Beauty is a plant-based cosmetics brand blending modern science with conscious luxury. Founded in the US, with products made in Milan, the founder came to me for a full brand identity that would reflect their values: clean ingredients, high-end aesthetics, and minimal, powerful design. Together, we developed a visual world that’s elegant, intentional, and rooted in quality - from the custom brand icon to luxe teal-and-gold packaging and a refined website experience.

“A true creative partner and a rare talent... Sarah is truly gifted at building brands that stand out and stay true to their story. She has helped shape the visual language of our brand in a way that will resonate for years to come...”

- SONIA SINGH, FOUNDER OF SONELA

Looking for something more romantic & floral?

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Explore this luxury floral brand identity for an iconic British event designer

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Luxury brand designer Sarah Shuttle creates distinctive, high-end brand identities for creative entrepreneurs and premium businesses worldwide — serving clients across the UK, US, Europe, and beyond.