Sonela is a clean, luxurious beauty brand launched in New York with a focus on mindfulness and the connection between spirit, soul, beauty and skin. Founded by Sonia Singh, this brand aims to turn mundane routines into mindful rituals with thee products created, honed and produced in Milan using plant-based ingredients.
My role in this project was to create the overall visual brand identity, and provide guidance and consultancy on packaging and on the website, which was built by Elan Creative.