A Warm, Modern Beauty Brand Identity for Lucent Hair & Makeup

Lucent Hair & Makeup is a London-based beauty brand known for its warm, modern and effortlessly refined approach to bridal hair and makeup. As founder Alice expands from a solo artist into a growing team, she needed a brand identity that reflected this new chapter with clarity, elegance and personality. I crafted a full visual identity featuring earthy tones, painted textures and a fresh pop of coral, bringing together natural beauty, contemporary design and an elevated yet approachable feel that mirrors Lucent’s signature style: enhancing beauty naturally and artfully.