The Silk Studio is a UK-based luxury lifestyle brand offering hand-dyed silk ribbons, hair bows, scrunchies, and the softest silk sleep masks. While their product quality was impeccable, their previous branding lacked the personality and elevated feel needed to match their offering — until now.

This rebrand introduced warmth, richness, and editorial refinement to every touchpoint. Within just 3 months of launching, the results were undeniable: a 40% increase in online sales and a more than twofold increase in in-person sales. The new brand identity has helped The Silk Studio step fully into its high-end space — with confidence, cohesion, and beauty.

BRAND | STATIONERY

A Rich rebrand for a luxury silk lifestyle brand

“In-person sales have more than doubled and my online sales increased by 40% in three months... Sarah truly has a knack for figuring out what that ‘it’ is and then making it tangible. My rebrand has finally made my business feel like it belongs to me and reflects the quality of the products I produce!"

LEANNA, THE SILK STUDIO

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Explore this premium brand identity for a London-based aesthetics clinic

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Luxury brand designer Sarah Shuttle creates distinctive, high-end brand identities for creative entrepreneurs and premium businesses worldwide — serving clients across the UK, US, Europe, and beyond.