Black Tie Optional: A Contemporary Luxury Wedding Designer Rebrand

Black Tie Optional is an event planning & design brand in Arizona, known for creating stylish, story-led weddings. While their services were high-level, their old branding didn’t capture the bold, contemporary edge that set them apart in the luxury market. Through a bespoke rebrand, I developed a sleek, distinctive identity that balances refinement with personality, ensuring Black Tie Optional stands out to discerning, style-conscious couples seeking something beyond the traditional.