BRANDING | WEB
Black Tie Optional: A Contemporary Luxury Wedding Designer Rebrand
Black Tie Optional is an event planning & design brand in Arizona, known for creating stylish, story-led weddings. While their services were high-level, their old branding didn’t capture the bold, contemporary edge that set them apart in the luxury market. Through a bespoke rebrand, I developed a sleek, distinctive identity that balances refinement with personality, ensuring Black Tie Optional stands out to discerning, style-conscious couples seeking something beyond the traditional.
“What you created is beyond anything I ever could have dreamed up on my own. It feels like you reached into my brain and heart and translated everything I care about into something visually stunning and deeply intentional.
Every time I look at my brand, I get emotional because I finally feel SEEN. You didn’t just build a brand - you built a visual home for everything I’m creating in the world.”
CHELSEA, BTO EVENTS
“It’s elevated, luxurious, emotional, warm, modern, and absolutely unmistakably me.”
