Read More

In the spring of 2021, I started working with Katherine, Director and Jewellery Designer at Anne-Marie Designs. Anne-Marie Designs is a luxury women’s accessory brand that specialises in hand-crafted heirlooms for everyday and bridal looks. These beautiful accessories are inspired by florals, fine art and timeless design. The problem was that their visual brand identity […]

How my client’s rebrand led to a 791% increase in sales (& features in Vogue)

Oct 23, 2021

Read More

The Know, Like, Trust principle is one of the fundamental laws of business. As the saying goes, people do business with people whom they know, like and trust. These three simple and very effective strategies play a large role in the success of any business. With this in mind let’s review how the Know Like […]

How the ‘Know, Like, Trust’ principle works in luxury branding

Sep 25, 2021

Read More

Today I’m going to share the 3C’s that are key to luxury brand success! So, let’s dive deep into my Top 3 Tips on How To Book High-End Clients. Are you ready to consistently month-by-month book high-end clients, clients you once only dreamt of? With only THREE factors, what I like to call the 3C’s […]

3 top tips to book more high-end clients as a luxury brand

Sep 12, 2021

Read More

“In the past, I’ve felt brand designers were just ‘ticking’ boxes with the initial brief, but with you, you took the time to fully understand me and the customers I want to attract. You carefully considered all aspects of my branding and the way to reach my ideal customers through my brand”. – Visible by […]

Why rebranding is important when your ideal client has changed (+ Case Study)

May 25, 2021

Read More

The why and the how If you run a product or service-based business, you’ve probably heard (or been told!) that you need to know exactly who you’re targeting your marketing activities at. While this is both true and important, lots of clients come to me completely bogged down by some of the activities they’ve come […]

The Truth About Ideal Clients

Apr 14, 2021

Read More

“Sarah intrinsically knows how to communicate a brand’s message to high-end clients – they now know my business offers an elite service as soon as they see my presence both online and offline.” – Hayley Jones Running a business is all about evolving, changing and developing. There’s something quite special about stepping back and seeing […]

High-End Brand Transformation: Hayley Elizabeth Cake Design

Feb 24, 2021

Read More

Making the decision to become a luxury brand can be an exciting milestone for your business, however it is also a complex one. If it were as simple as raising your prices, or just calling yourself “luxury”, everybody would make the shift and start enjoying the benefits of what can be a brilliantly lucrative market.  […]

Ways to make your brand worthy of a premium price point

Feb 8, 2021

Read More

Hunter’s rebrand was the perfect example of elevating visuals to reach a higher end client, while raising your prices and getting noticed (and not forgotten). Along with a

High-End Brand Transformation: Hunter Hennes Photography

Jan 31, 2021

Read More

In an online world dominated by visual content, never has investing in a strong brand identity been more important. In the luxury sector, the pressure to look the part is even greater still, with competition fierce and high-end consumers more discerning than ever. If you’ve been considering that 2021 might be the time to finally […]

5 ways professional luxury brand design can elevate your high-end business

Jan 21, 2021

Read More

Mindset is hugely important when it comes to any successful business, particularly when you are a high-end brand. But before we dive straight into the luxury mindset, let’s talk about what exactly is a high-end brand? A luxury brand is based around a higher level of quality, craftsmanship, time and reputation. Long story short; it […]

What you need to know about the role of mindset in building a luxury brand

Dec 27, 2020

on instagram