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You’ve got a top-quality product or service and you’re ready to start branding yourself, but how do you make your luxury brand stand out from the competition? That is a great question because the luxury market is a fiercely competitive field that is only going to get more saturated. A common issue is that these […]

How To Make My Luxury Brand Stand Out From The Competition

Mar 17, 2023

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Let’s begin by explaining what luxury brand design is not. Luxury brand design is not just pretty aesthetics designed to make your business look pleasing to the eye. It’s not a shallow depiction of your brand that only focuses on the front cover of your narrative. It goes beyond sophisticated fonts, pretty colours and polished […]

What is Luxury Brand Design and How to Make Your Brand More Desirable

Feb 23, 2023

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How can I make my brand more luxurious? Is this a question you’ve been asking yourself lately? Don’t worry, you’re not alone. So many brands want that prestigious edge so they can charge the prices they know they are worth. But here’s the thing, people will only pay a premium for…

How Can I Make My Brand More Luxurious

Nov 23, 2022

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Looking back on 2021, I feel incredibly proud of what has been achieved at Sarah Shuttle, a creative luxury branding studio working with clients worldwide. 2021 was an incredible year! On a personal note, I’m very lucky to have worked with some of the best clients, on the most amazing projects all whilst turning my […]

Luxury Branding Project Launches of 2021

Jan 8, 2022

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The mistakes people make by jumping into their brand visuals, mistakes that are detrimental in building a successful brand. When it comes to the branding design process many business owners jump in head-first. Such businesses solely focus on the visuals, without really thinking about the Who, What, Why and How. Branding is so much more […]

Why you shouldn’t jump straight into your brand visuals (+ Case Study)

Nov 25, 2021

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I’m really excited to share this blog post with you today as this case study is one of my proudest branding achievements. This not only elevated but transformed an incredible brand and business. Anne-Marie Designs is a luxury women’s accessory brand that specialises in hand-crafted heirlooms for everyday and bridal looks. These beautiful accessories are […]

Luxury Branding Case Study: Anne-Marie Designs

Oct 23, 2021

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Creating your brand’s colour palette is one of the most important aspects of your branding process and overall marketing strategy. Your brand image forms one of the first impressions from potential customers and we all know that first impressions are everything. Colour is so much more than just a colour. Colours represent feelings, emotions and […]

Luxury branding colours | The versatility of pink

Oct 10, 2021

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The Know, Like, Trust principle is one of the fundamental laws of business. As the saying goes, people do business with people whom they know, like and trust. These three simple and very effective strategies play a large role in the success of any business. With this in mind let’s review how the Know Like […]

How the ‘Know, Like, Trust’ principle works in luxury branding

Sep 25, 2021

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Today I’m going to share the 3C’s that are key to luxury brand success! So, let’s dive deep into my Top 3 Tips on How To Book High-End Clients. Are you ready to consistently month-by-month book high-end clients, clients you once only dreamt of? With only THREE factors, what I like to call the 3C’s […]

3 top tips to book more high-end clients as a luxury brand

Sep 12, 2021

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“In the past, I’ve felt brand designers were just ‘ticking’ boxes with the initial brief, but with you, you took the time to fully understand me and the customers I want to attract. You carefully considered all aspects of my branding and the way to reach my ideal customers through my brand”. – Visible by […]

Why rebranding is important when your ideal client has changed (+ Case Study)

May 25, 2021

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