In the luxury industry, your visual brand is integral to your success and perception. 

So working with a luxury brand designer is a surefire way to propel your high-end business to the next level and solidify your position in the luxury market.

However, choosing the right designer is equally important as branding itself.

You need someone you can trust to execute and build on your vision, capture the essence of your brand and align with your values.

It should be an exciting, motivating and enjoyable process. 

Here are 3 ways to make sure it is!

Identify your designer’s signature style 

Every designer has a different core style. Mine, although versatile, is underpinned by elegance and sophistication, for example.

Your goal is to find a high-end brand designer who will match your brand and the direction you want to take.

Even if you’re unsure about the specifics of your rebrand or how you want it to look overall, an idea of the type of style you’re looking for is a good place to start. 

Here are some examples:

• Editorial and edgy 
• Bold and fun
• Minimal and muted
• Feminine and fine art 

The best way to get a sense of a designer’s style? 

View their portfolio to see their past work!

Want to see whether we’re a perfect style match? Click here to have a look!

Ensure your values are aligned

Finding a designer whose core values marry up with yours is essential for a variety of reasons.

Value alignment means that you’re both on the same page when it comes to the end goal for your branding and how you’re going to achieve that goal.

When you have similar values you’ll find that trusting them with the brand you’ve worked tirelessly to build is easier and often leads to much healthier, productive and stronger relationships.

At the end of the day, your brand deserves the best. This includes who you work with! 

Check the vibe

Factors such as style and values are paramount to a successful project with a luxury brand designer.

That being said, one consideration I believe is most important when you’re choosing a brand designer for your high-end business is that you vibe with who you end up selecting.

You have to have a rapport with your brand designer.

There needs to be the right chemistry between you so you can bounce off each other and create the luxury branding your business deserves.

If you’re not clicking, it can be difficult for both parties when it comes to creating the right visual identity for your brand.

If you’re looking for an experienced, luxury brand designer that elevates your brand while empowering you to connect with clients who recognise the value of your creative expertise (and are willing to pay for it), get in touch.

With 8 years of experience helping premium brands establish their positioning, get featured in publications like Vogue and increase their prices with no pushback, I know a thing or two about creating visual artistry for brands.

Grounded luxury that is as exquisite as it is effective is my superpower. Ready to work together to transform your brand? Enquire here.