8 Signs You’ve Outgrown Your Current Brand

You’ve been building your business for a while now, have a good client base and have created a great reputation. But something doesn’t feel quite right.

You know your business is walking the walk, but somehow it doesn’t feel like it is. You find yourself justifying, proving and persuading people who come across your brand, like you know they won’t believe you when you say you’re an expert at what you do.

If this is you, it could be a sign it’s time for a rebrand. But here are 8 other signs you’ve outgrown your current brand and it’s time to elevate your brand to match your level!

Sign 1: You’re Constantly Cringing

If you find yourself reluctant to share your website with potential customers, send your posts to them, or even give out your business cards because you don’t like your brand…something needs to change.

Sending someone to your website shouldn’t come with a ‘sorry, ignore the state of my website’ caveat. 

Instead, sending people to your website, or showing them your socials, should make you feel excited. Because you know that they’re about to get a sense of what it’s like to work with you and be in your space! 

It absolutely shouldn’t come with that sense of disconnection and shame. And if it does…it’s time for a rebrand!

Sign 2: You’re Bringing in Bargain Hunters 

It’s a Tuesday afternoon when you get an email notification of a new enquiry; you get that sense of excitement and pride that never quite goes away when you own a business, and you open the email with a smile on your face. A smile that quickly fades when you realise it’s someone asking if you can offer a discount…again. 

If more often than not, you’re attracting bargain hunters who are looking for something cheaper than what you’re offering, the chances are your branding looks cheap. People aren’t expecting the very justifiable prices for what you do because your branding isn’t representing the standard and quality you provide.  

So if you’re attracting a lot of bargain hunters, it could be time for a rebrand. When you’re putting out something that looks expensive, it can repel people who are looking for a bargain because they know it’s going to be expensive from the get-go. 

Sign 3: You’re Getting Enquiries…Just for the Wrong Thing?

You’re at the point where you’re almost sceptical every time an enquiry comes through because they’re never quite right.

Maybe you’re a florist who’s getting enquiries for flowers but in an entirely different style. Or you’re a wedding photographer whose enquiries always seem to be from boohoo couples rather than the western-style couples you normally shoot for. 

Whatever it is, your enquiries are often misaligned and mismatched in one way or another.

This means your brand isn’t conveying your unique style or offers in a genuine way. A brand that’s up for interpretation isn’t a brand you can build a strong business on. So this is another sign a rebrand could be your next best step!

Sign 4: You’ve Evolved

Maybe when you started your business, you got some branding done, but since then, you’ve just patched on as needed.

A new logo pieced together on Canva, an updated photoshoot to add a bit of variety to the usual photos on your feed, or quickly whipping up some business cards before an event to hand out!

Basically, you’ve been patching things together to make your brand for years, and now it no longer feels cohesive. 

It almost feels like each part of your branding is for a different business. Your socials give off a different vibe than your website, your photography doesn’t match the theme of your business cards, and it’s starting to feel muddled.

Your branding should feel cohesive to ensure a consistent experience for your potential clients and communicate your essence to them at every touchpoint, and if it feels like it’s doing the opposite, it’s time for a rebrand! 

Sign 5: Your Brand is Made of Patchwork

Maybe when you started your business, you got some branding done, but since then, you’ve just patched on as needed.

A new logo pieced together on Canva, an updated photoshoot to add a bit of variety to the usual photos on your feed, or quickly whipping up some business cards before an event to hand out!

Basically, you’ve been patching things together to make your brand for years, and now it no longer feels cohesive. 

It almost feels like each part of your branding is for a different business. Your socials give off a different vibe than your website, your photography doesn’t match the theme of your business cards, and it’s starting to feel muddled.

Your branding should feel cohesive to ensure a consistent experience for your potential clients and communicate your essence to them at every touchpoint, and if it feels like it’s doing the opposite, it’s time for a rebrand! 

Sign 6: You’re Ready to Increase Your Prices

If you’re at the point where you want to increase your prices, one of the best ways to set yourself up for success in doing so is to command that price point.

And a mismatched, inconsistent, and outdated brand isn’t going to do the trick. 

Because even if you have the skills to charge more, you have to look like you exist in that new price point. 

Luxury prices require luxury branding. And that doesn’t mean branding that just looks opulent for opulence’s sake. It’s about having branding that purposefully draws your people in and seamlessly blends artistry with strategy and emotional depth to communicate your worth to everyone who steps into your space!

So if you’re contemplating increasing your prices, a rebrand is a great place to start. The proof? Clients who have rebranded with me have seen their revenue tripled and increased their sales by 40%.

Sign 7: Moving Milestones

Has your business just had another birthday? Or maybe you’ve hit a revenue target? Or brought on a new team member? Whatever milestone your business has just hit, first of all (and most importantly) congratulations! It’s always such an exciting time when your business hits a milestone like this!

Secondly, this could be another sign that it’s time for a rebrand! 

Milestones often prompt reflection, and more often than not, when you hit milestones like these, you realise how far you’ve come! You realise how much growth and change has occurred, and all of a sudden you can see the gaps between your old brand and the position your business is currently in. 

That’s a big sign it’s time to bridge that gap with branding that truly reflects those big moments and brings your brand into the present day. 

Sign 8: The Pressure of Competition

New businesses pop up in the luxury sector all the time. And that’s an exciting, challenging part of running a business! The truth is, there’s more than enough space for everyone, but if you find that you’re actively losing business to a new competitor with less experience than you but a fresh new brand identity, that’s a sign.

If you’re noticing clients are being drawn towards a new brand that’s grabbing their attention and consequently winning their business when you know that on paper, you’re the better fit or choice, a rebrand could be an essential step!

Ultimately, rebranding is about bringing your brand into the present day, aligning it with your current skill level and expertise and making sure that you’re cohesively leading your audience on a buyer journey that deeply resonates with them at every touchpoint.

So, if you’ve read this blog and are noticing one or a few of these signs apply to you, reach out because I would love to chat about how we can make your brand as compelling as your services and unmistakably high-end. Get in touch here to start the conversation!