Previously known as Brows by Tamsen, Minnesota’s Natural Beauty Ink sought a name and visual identity that would reflect their refined artistry and focus on enhancing natural beauty. We developed a feminine yet professional rebrand centred on a hand-drawn butterfly emblem, subtly shaped from the nbi initials in a symmetrical monogram. The result is a brand that feels delicate yet confident, perfectly representing the skill and creativity behind their permanent makeup services.
BRAND | PRINT
A Feminine Rebrand for a Permanent Makeup Artist
“I would do it over ten fold. Sarah created a brand that not only reflects me in such a unique way but clearly helps me tell my brand story visually... You were kind, efficient, incredibly creative throughout the journey. I feel honored to have been able to work with you on this.”
- TAMSEN, NATURAL BEAUTY INK
