Flourish Cake School is a leading education brand for cake business owners, offering expert training in both cake artistry and entrepreneurship. Founded by esteemed cake designer Hayley Jones of Hayley Elizabeth Cake Design, the school empowers fellow cake artists to refine their sugarcraft, baking, and business skills. For this brand identity, we brought Hayley’s vision to life with an elegant pastel palette, refined typography, and delicate illustrative details — a design that captures the creativity, warmth, and professionalism at the heart of Flourish Cake School.

BRAND | WEB

A sweet, Pastel brand identity for Flourish Cake School

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Luxury brand designer, Sarah Shuttle, creates distinctive, high-end brand identities for creative entrepreneurs and premium businesses worldwide. Serving clients across the UK, US, Europe, and beyond.

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