Inner Beauty & Skin is a luxury aesthetics clinic in California run by Dr. Shelly Bressoud. I created a bespoke brand identity and custom Squarespace website that capture the elegance, femininity and precision that mirrors the brand's values. Previously the website was functional but didn't convey the level of premium service offered by the clinic. This transformation conveys the brand's mission from first glance to procedure through a combination of design and development, logo design, marketing collateral and more.