When a brand truly reflects your value, it doesn’t just look good — it works hard behind the scenes.
That’s exactly what happened for one of my clients. After a complete rebrand and custom website design, she didn’t just fall in love with how her business looked… she saw tangible, exciting growth.
Like a doubled waitlist.
And double the bookings for her premium 1:1 services.
Here’s how we made that happen — and how you can unlock similar results when you stop settling for ‘fine’ and invest in something exceptional.
Before: a DIY brand that didn’t match Sara’s standards
Like many creative founders, she’d put her branding together herself when starting out. It worked enough to get going, but over time, she felt the disconnect.
It wasn’t cohesive.
It didn’t feel polished.
And it definitely didn’t reflect the quality, care, and expertise she brought to her work.
Then her website got hacked… and everything changed
It could have been just a tech nightmare.
But she took it as a sign: time to stop patching things up and finally do it properly.
We worked together to completely rebrand her business and build a website that reflected her creativity, credibility, and premium-level service.
The vision: playful yet polished
She needed something that balanced personality and professionalism.
– Fun, bright, and colourful
– But still elegant, sophisticated, and considered
Two seemingly opposing directions — blended seamlessly into one distinctive, luxury-feeling brand that was truly her.
After the rebrand: the results speak volumes
Once the new brand and website went live, things shifted almost immediately.
- Waitlist sign-ups for her courses doubled
- Private 1:1 bookings doubled too
- Her offers were clearer, easier to book, and more compelling than ever
And it wasn’t just about numbers. She told me:
“It’s exactly what I wanted — and wondered if it was even possible.”
“Working with Sarah was effortless. She’s working in her genius.”
“Worth every penny.”
Your brand is more than just a logo — it’s a lever for growth
A luxury brand identity isn’t about being flashy.
It’s about creating clarity, credibility, and connection — so your dream clients instantly feel that you’re the right choice.
If your branding doesn’t reflect the level you’re operating at (or the level you want to reach), that mismatch could be quietly costing you bookings.
Is your brand pulling its weight?
If not — let’s change that.
I take on a very limited number of branding clients to give each one the depth, detail and creative focus it deserves.
Click here to enquire about working together or simply get in touch and tell me a bit about your business — I’d love to hear what you’re building.
I’m Sarah Shuttle, a luxury brand designer based in England: see also, cat fanatic, history geek and unapologetic magpie for beautiful things.
Since 2016, I’ve worked with ambitious founders worldwide, from the events world to beauty, from fashion to lifestyle and even Netflix.
What sets me apart? I read people, I ask the questions others skip, and translate what I find into a visual language that feel unmistakably you. Logic and intuition, strategy and creativity... I bring it all together to create brands that are premium without the pretence.
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