This summer I had the pleasure of designing the new visual identity of copywriting business Candour & Polish, run by Ceri Olofson, I have worked with Ceri on numerous client projects, including my own, so it was a privilege to bring my skills to her brand. I used earthy, warm tones and textures combined with clean geometric lines to create a unique, authentic brand identity, with beautiful photography from Anneli Marinovich.
Here’s what Ceri had to say about working with me…
“As a creative, I’ve always done my own branding, but it never felt cohesive or particularly effective. I knew Sarah was the designer to take my brand to the next level after I saw the results she created for my own clients. Sarah has not only designed a refined, sophisticated brand identity that I’m incredibly proud to call my own but also pushed me to elevate my sights beyond what I originally had in mind. What she gives you is so much more than just visuals – it’s a thoughtfully designed identity that connects you to your dream clients and gives you the confidence to pursue your business goals. Thanks to the re-brand I finally raised my prices and my profit quadrupled in the first month after I launched with my new brand identity!”
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