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To elevate her brand and create a feminine, elegant visual brand identity and website that appealed to her ideal clients and represented her core values.

Before:

Alisa previously had an Instagram presence only as Sweetcheeks Cakes & Desserts. This served her when she began with cupcakes and more of a novelty style, but her move into more elegant wedding and celebration cakes meant she was no longer represented by that name, and she lacked a strong, refined brand presence.

The Goal:

Features:

• Bespoke rose icon representing her passion for sugar flower
• Feminine, pretty brand style with a pastel colour palette
• Custom Showit website with bespoke layout, custom navigation, unique elements and patterns
• Coming soon: luxury stationery suite

ALI DONIELLE CAKE DESIGNS

INFO

"It has been a true blessing and business game-changer to have crossed paths with Sarah Shuttle. I have had the pleasure of working with her to create my luxury branding and my custom branded website. Sarah has done a great job of helping me figure out what I wanted and needed my brand to relay to my audience as well as providing ideas to get there. As a small business owner, every ounce of your heart and soul is often invested into your business and Sarah’s incredible patience and guidance throughout each step of the process was especially helpful to ensure everything was exactly how I envisioned. I am in love with her luxurious, timeless, and elegant style. I have already moved forward with other projects to grow my business in 2021 with Sarah Shuttle Creative and I could not be more confident that we will accomplish great things working together in 2021!"

What Ali says...

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