Why are styled shoots becoming increasingly popular? Above all, there’s no point waiting for the ‘ideal’ wedding to fall into your lap. A styled shoot offers you the opportunity to really showcase your potential and build your portfolio. Furthermore, it captures the essence of your brand and appeals to couples that you really want to work with. Firstly, you will have the chance to then get featured in major publications, online and print. Following that, it will also provide you of course with plenty of Instagram-worthy images to then use for marketing collateral, too. Lastly, you have the bonus of connecting and collaborating with like-minded industry professionals who also want the result to be just as good as you do.
But what does a wedding shoot actually entail? In this post, I’m offering you a secret sneak peek! I asked Claire Bemister Photography to come along and shoot behind the scenes at a recent editorial at Millbridge Court.
For your readers, a shoot should effortlessly unravel a story through photography, showcasing the skills of the wedding businesses involved. Of course, there is no denying that shoots are the epitome of prettiness. However, pulling off a successful shoot can be complex. A key factor in its success is of course the initial creative stage. So grab a notepad and find out the steps I started with in order to start creating this styled editorial. It’s time to get those creative juices flowing…
It all starts with a vision and before you do anything, you need have a clear idea in your head of what you want your styled shoot to feel like, look like and what story it needs to tell. This is then where concept creation kicks in. Firstly, consider whether or not the design aligns with your brand or where you want it to be. If you’re looking to elevate your wedding business, ensure the aesthetic of the editorial will do just that. Always keep your ideal client in mind and whether or not the concept is something they’d be drawn towards. For my Millbridge Court Editorial I knew I wanted to meld contemporary luxury with 1930s glamour and art deco influences. I could see the vision instantly. It included ghost chairs, perspex and geometric frames meet cascading orchids, as well as a slinky evening gown.
The vision for the shoot was there, and therefore my next step was to put it down in an initial mood board. I’ve spoken about the importance of a mood board for branding, however it is also essential for visualising the direction of your styled shoots. When planning a shoot, there is a stage when you will get yourself straight over to Pinterest and gather a selection of images. These will include colour palettes, textures, tablescapes, photography styles and more. Once you’ve created your mood board in Canva (there’s a template included in my Styled Shoot System!), you will then be able to see if there are any design elements that don’t work well together or with your brand. Following that, the initial mood board goes on the front cover of a hugely detailed PDF look-book. The lookbook includes an inspiration page for each supplier, which is something I dive into in the Styled Shoot System.
FINDING THE PROFESSIONALS
While this may sound obvious, finding the right professionals to collaborate with is integral to executing a successful styled shoot, so if you take note of just one of my step’s, take note of this one! Invest time in viewing websites, social media platforms and portfolios before deciding who you want to be a part of your team. Consider whether your aesthetic is the same, whether or not they align with your brand and if you have the same clientele. If you’ve answered no to any of those questions, they’re not the perfect fit for your shoot. For our ‘Modern Luxe Deco’ shoot at Millbridge Court, I worked with an amazingly talented team of wedding professionals! Take a look at our day…
‘Modern Luxe Deco’ at Millbridge Court was one of my favourite wedding editorials to date, and now you know where to begin when starting a shoot.
Want more guidance with my complete system?!
Creative Direction & Styling: Sarah Shuttle Creative | Behind the Scenes Photography: Claire Bemister Photography | Shoot Photography: Maxeen Kim Photography | Flowers: Cabbage White Flowers | Venue: Millbridge Court | Hair and Make-Up: King & Bentley | Dress: Alan Hannah/Mia Mia | Dress Shop: Boo Bridal | Hair Accessory: Victoria Fergusson Accessories | Jewellery: Holly Robinson Jewellery | Stationery: LouPaper | Cake: Anna Lewis Cakes | Model: Jess Megan | Car: Classic & Vintage | Shoot & Styling Assistance: The W Studio