Dorset-based business Hayley Elizabeth Cake Design specialises in bespoke cake artistry, creating luxury, style-led cakes in the most mouthwatering flavours. Formerly Sweetcheeks Bakehouse, the brand had far outgrown its visuals and even its brand name, and so we revolutionised it with this bespoke business branding and custom website design project. I developed a visual brand identity that reflected her feminine style, luxury design and passion for sugar flowers, appealing directly to style-led couples in the high-end wedding market. Since her rebrand, Hayley has been approached by Tatler, featured in high-profile events and has been approved as a preferred supplier to many 5* wedding venues around England.
Want to learn more about the Hayley Elizabeth brand story? Find the post here.