BRAND STYLING | WEB DESIGN | PHOTOGRAPHY | COPYWRITING
Eternal Blooms by Victoria is a floral design studio in Hampshire specialising in contemporary, lifelike and lasting faux flower arrangements to buy and hire. Victoria caters for the wedding and event industry as well as individual customers and corporate businesses, meaning we had to strike the right balance.
To begin I developed a mood board and a colour palette, something that reflected both the heart of her brand and the variety of her audience. The combination of forest green, textured gold, tart raspberry and gentle petal pink together with classic and lettered typography and the vibrant, stylish floral displays created a unique mix of feminine professionalism.
The logo design that we took through to development consisted of a clean-line floral icon, a classic serif and script-lettering. The style of the main logo was then used to create two other flower icons as brand elements, keeping consistency across the board.
Clean lines meet vibrant, rich colours in this unique website design. Using plenty of white space, the beauty of Victoria’s designs (combined with the rich raspberry brand hue) can shine through. Fully mobile responsive, the site is complete with a gorgeous pop-up box and full email marketing integration.